Think your corporate job has nothing to do with solving hunger, supporting disabled youth, conserving the environment or otherwise doing social good?
 
We think more highly of business.
 
We have ample evidence that it’s productive and natural to broaden the social mission of corporate jobs with the opportunity to serve societal causes.
 
We call it job purposing. You might call it enlightened management, sustainable business or simply the right thing to do. Make no mistake, though. Job purposing increases employee engagement, performance and wellbeing. It can also improve how customers respond to your company and products.
 
VeraWorks will help you and your team benefit from job purposing regardless of what corporate function you work in, how many employees you manage and how skeptical you are of job purposing.
 
To learn more about igniting social purpose in the workplace, get Bea’s 2021 book Do Good At Work: How Simple Acts of Social Purpose Drive Success and Wellbeing. 

Do Good At Work book cover 3D

Alternatively, check out Bea’s Harvard Business Review article: Why Your Values Belong At Work. Read

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GREAT read: "Why Your Values Belong at Work" by @BeaBoccalandro in Harvard Business Review:

#ESG #CSR #socialimpact #values #purpose #justice ... #diversityequityinclusion https://lnkd.in/ePK8VQyM

It might appear that we’re becoming an uncaring world. Here's evidence to the contrary that you might find surprising.
#DoGoodAtWork #Purpose #ESG ... #PurposefulLeadership #hopeforthefuture #CSR
https://www.beaboccalandro.com/a-surprising-antidote-to-despair/

My advice to your company: Do NOT have #employees choose the signature cause(s). Learn why in my two-minute video. #DoGoodAtWork #Purpose #ESG #CSR ... #PurposeDrivenBusiness
https://www.youtube.com/watch?v=6p3PVgXHAkw&t=7s

My quote in @DaveCause's @Forbes article ... (https://www.forbes.com/sites/davidhessekiel/2021/12/27/corporate-social-impact-advice-food-for-thought/?sh=de73dec5798e) generated requests for more on why I don't recommend that #purpose efforts focus on the causes #employees care about most. So, here's a 2-minute video! https://www.youtube.com/watch?v=6p3PVgXHAkw #DoGoodAtWork #ESG #CSR

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